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“幸运52”是CCTV的一套大型互动式娱乐节目,采取主持人提问,几名选手回答的方式,现场决出优胜者,并颁发一份大奖。该节目的成功之处就在于它融“参与、竞赛、奖励”为一体,通过竞赛形式,创造出一个生动活泼的娱乐环境,使参与者获得物质(奖品)、精神(成就感、自信心)双丰收,从而达到商家提高“商标”知名度的目的。一方面,由于大奖的激励,参与者能全身心地投入,在轻轻松松的竞赛中掌握和理解竞赛题目:另一方面,主持人善于根据现场反映控制节目节奏,从而达到了良好的效果,与观众形成了互动的局面。笔者认为,“幸运52”的成功,就在于其“参与、竞赛、奖励”为一体的互动式娱乐方式,而困绕英语教学的“应试”与“素质”教育矛盾问题的产生,正是因为教学课堂缺乏这种特性所造成的。
“Lucky 52 ” is a large-scale interactive entertainment program of CCTV. It takes the moderator’s question and the answers of several players to decide the winners and award a grand prize. The program’s success lies in its integration of “participation, competition, rewards,” as a whole, through the contest form, to create a lively entertainment environment, so that participants get material (prizes), spirit (sense of accomplishment, self-confidence Heart) double harvest, so as to achieve the business to improve “trademark ” visibility. On the one hand, due to the encouragement of the Grand Prize, participants fully devoted themselves to mastering and understanding the contest topics in a relaxed competition. On the other hand, the moderator was good at controlling the rhythm of the program according to the scene and achieved good results. The audience formed an interactive situation. The author believes that the success of “lucky 52 ” lies in its “participation, competitions, rewards ” as one of the interactive entertainment, and sleep around the English teaching “test ” and “quality ” education The problem of contradiction arises precisely because of the lack of such features in the classroom.