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凤翔泥塑作为一项流传已久的民间艺术,古朴大气、夸张艳丽,不仅保持着特有的原生状态、体现着中华本源文化的特征,而且对现代产品设计有着深远的启示及影响。论文从造型、色彩以及创作方式等方面剖析了凤翔泥塑对现代产品设计的启示,揭示了传统文化对现代产品设计的指导作用,提出将民间艺术与现代设计相结合,探索性地进行产品设计。
As a long history of folk art, simple and exquisite atmosphere, exaggerated and magnificent, Fengxiang clay sculpture not only maintains its unique original state, embodies the characteristics of Chinese original culture, but also has far-reaching enlightenment and influence on modern product design. The paper analyzes the revelation of Fengxiang clay sculpture to modern product design from the aspects of shape, color and creation mode, reveals the guidance of traditional culture to modern product design, and puts forward combining folk art with modern design to explore product design.