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在过去的半个多世纪里,随着电视在西方国家的不断普及,电视体育节目转播成为全球性景观。然而,在电视体育节目热播的背后,却是电视频道对转播投入的不断增加和自身经济收益的日益减少,这困扰和阻碍了电视体育市场的进一步发育。这其中的原因是什么呢?
For more than half a century, with the continuous popularization of television in Western countries, the broadcast of television sports shows has become a global landscape. However, behind the popularity of television sports programs, television channels have continuously increased their investment in broadcasting and their own economic benefits have been declining. This has plagued and hindered the further development of the television sports market. What is the reason for this?