中国电信的全业务运营之路

• 作 者: 张珣
• 机 构: 广东南方电信规划咨询设计院有限公司汕头分公司,
• 出 处: 通信管理与技术
• 发表日期: 2010年01期
• 关键词: 电信市场 全业务经营 营销渠道 融合 差异化

从电信市场发展的角度,结合中国电信的现状及特点,指出业务、营销渠道和差异化服务是全业务经营时代的重要竞争手段。分析了中国电信应重点关注的业务种类,阐述了营销渠道的重要性和发展运营思路。

From the perspective of the development of the telecom market, combined with the current situation and characteristics of China Telecom, it is pointed out that the business, marketing channels and differentiated services are the important means of competition in the era of full-service operation. It analyzes the types of businesses that China Telecom should pay close attention to, and expounds the importance of marketing channels and the ideas of developing and operating them.