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创业企业想持续地活下去,就需要成为价值型企业,最初的价值战略方向一定是顾客价值。但要面对未来的不确定性,还要求企业有能力去重新定义行业,发展新业务,更加开放并打破自己的平衡。“在7-11的海报上会清晰地写一句话:桃子放在冰箱里冷冻3小时,味道最甜美。”北京大学国家发展研究院陈春花教授说,“而我们国内做海报的时候一定贴上打折,最后吐血。你发现他并没有关注到价值在哪里,我们真正的价值只要你愿意贡献,顾客绝对愿意接受的。”在北京大学国家发展研究院的论坛上,陈春花的这个例子说明为顾客创造真正价值可以从一张海报做起。
Start-ups want to continue to live, you need to become a value-oriented business, the initial value of the strategic direction must be customer value. However, in the face of uncertainties in the future, enterprises are also required to be able to redefine their industries, develop new businesses, be more open and break their own balance. “In the 7-11 poster will clearly write a sentence: peaches frozen in the refrigerator for 3 hours, the most sweet taste. ” Professor Chen Chunhua Peking University Institute of National Development said “And when we do domestic posters Be sure to affix a discount, and finally vomit blood. You found that he did not pay attention to where the value, our real value as long as you are willing to contribute, the customer is absolutely willing to accept. ”In the Peking University National Development Institute of the forum, Chen Chunhua this Examples illustrate creating real value for customers starting with a poster.