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电视频道的品牌推广工作一直让人如履薄冰,原因在于它的成效在很多时候都不能像一档节目或一集电视剧那样直接了当。如何去评判一次项目推广的成效?它真的在节目背后起到作用了吗?这是我们在很多时候都很难回答的问题。除非大家在同等情况下,以同样的速度起跑,我们才能清晰地观
The branding of TV channels has been tremendous because of its effectiveness, which often can not be as straightforward as a show or episode of a TV series. How to judge the effectiveness of a project promotion? Does it really play a role in the program? This is a question that we find it hard to answer many times. Unless we all start at the same pace under the same circumstances, we can clearly understand the situation