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曾几何时,十一还是品牌和门店的狂欢季,随便搞个活动、促销,都能带来大笔订单。但近两年,大家都有个明显的感受:越是十一、五一这样的假期,卖场越是没有人,反而成了销售淡季。为什么?因为人都在路上!自驾游的兴起,改变了人们的生活方式,也对品牌营销提出了新的挑战。要去哪里找到自己的目标客户群并影响他们?他们不再愿意聚在商场参加活动,不再看电视,甚至不再如平时般那么沉醉于手机游戏、社交软件,因为眼前有更好的风景吸引着他们的目光!
Once upon a time, eleven or brand and store carnival season, casually engage in activities, promotions, can bring big orders. But the past two years, everyone has a clear feeling: the more eleven, 51 this holiday, the store is no one, but became the off-season sales. Why? Because people are on the road! The rise of traveling by car has changed people’s way of life, but also poses new challenges to brand marketing. Where to find their target audience and influence them? They are no longer willing to gather in the mall to participate in activities, no longer watch TV, or even no longer as usual indulge in mobile games, social software, because there is a better view Attract their attention!