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“上海,是一座非常开放的现代化年轻城市。其已然成为大部分外资企业的集中地,众多在华外企也纷纷将总部设立于上海。作为中国对外的窗口,相信上海不只是经济、金融中心,也是服务咨询传播的一个中心,尤其在B2B的传播领域尤为多彩。”范威廉(Willem van de Velde)如是说。他此行来到上海,是为了参加易美济举办的亚太公关传播领域的一次年度盛会——Asiacom年会。在他临行的前一天,在易美济位于陆家嘴的办公室里,品着一杯正宗的意式咖啡,范威廉与我们一同分享了企业传播发展的新思路和新方向……
Shanghai, a very open and modern young city, has become the focus of most foreign-funded enterprises and many foreign-funded enterprises in China have also set up their headquarters in Shanghai.As a window to China, Shanghai believes that Shanghai is not only an economic and financial center , But also a center of service consulting, especially in the field of B2B communications. "Willem van de Velde said. He came to Shanghai to attend the annual Asiacom Annual Meeting in the Asia Pacific PR Newshoke held by EMEI. On the day before his departure, at Yi Mei Ji’s office in Lujiazui, he had a cup of authentic espresso coffee and Fan Wilhelm shared with us the new ideas and new directions for the development of enterprise communication.