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在商务部“万村千乡”市场工程和各地政府相应政策的鼓励下,越来越多本土商业企业选择避开与跨国零售巨头在大中城市的角逐,开始“上山下乡”,布局农村消费市场。江苏苏果超市有限公司作为供销社系统的企业,经营的产品70%与农村和农产品有着密切联系,50%的商品销向农村千家万户,70%的连锁网点扎根县城和乡镇。苏果超市在农村发展连锁经营,深化了供销社的体制改革,探索出了一条开拓农村市场的有效途径。
Encouraged by the Ministry of Commerce’s “10,000 villages and townships” market project and the corresponding policies of local governments, more and more local commercial enterprises choose to avoid competition with transnational retail giants in large and medium-sized cities and start “going to the countryside” and rural areas consumer market. As a supply and marketing cooperative system, Jiangsu Suguo Supermarket Co., Ltd. has 70% of the products it operates in rural areas and agricultural products. 50% of its products are sold to rural households and 70% of the outlets are rooted in the county and townships. Suguo supermarket chain development in rural areas, deepening the reform of the supply and marketing cooperatives to explore an effective way to open up the rural market.