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随着国民经济的持续发展,家用纺织品行业也呈现出快速发展的势头。人们生活质量的提高和消费观念的更新,使人们对家用纺织品的个性化要求也越来越突出。襄子老粗布打破了长治传统销售市场的直销模式,加盟、代销,甚至搭着潮流走上了电子商务平台进行销售,2015年采用一系列新的营销模式后,销售额大量提升,本文通过对家纺行业的现状、襄子老粗布的竞争者和产品的市场进行分析,对襄子老粗布的营销策略进行了剖析。希望为同类企业提供一些借鉴意义。
With the continuous development of the national economy, the home textile industry also showed a rapid development momentum. The improvement of people’s quality of life and the update of consumption concept make people’s personalization requirements of home textiles become more and more prominent. Xiangzi old coarse cloth broke the direct sales model of Changzhi traditional sales market, joined, consignment, and even take the trend embarked on the e-commerce platform for sales, using a series of new marketing model in 2015, a substantial increase in sales, this article by The status quo of the textile industry, the competitors of Xiangzi old coarse cloth and the market of products, analyzed the marketing strategy of Xiangzi old coarse cloth. Hope to provide some reference for similar businesses.