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河南省的文化旅游业近年来快速发展,三大“古都”郑汴洛三市发展文化旅游业更是具有得天独厚的优势。目前三地旅游一体化面临着旅游产品整体形象不鲜明,产品结构单一;旅游资源需要有效整合等问题,可通过为三地旅游产品设计统一的形象,树立品牌,打造精品线路,策划合理的营销方案等新思路加快郑汴洛三地文化旅游产业的升级转型。
Cultural tourism in Henan Province has developed rapidly in recent years. The development of cultural tourism in the three major cities of “ancient capital” and “Zhengluo” is even more advantageous. At present, the integration of tourism in the three places is confronted with the overall image of tourism products is not clear, the product structure is single, the tourism resources need to be effectively integrated and so on. Through the design of a unified image of the three tourism products, establishing a brand, creating a fine line and planning a reasonable marketing Programs and other new ideas to speed up Zheng Bianluo three cultural tourism industry upgrade transformation.