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2011年9月29日,一个平常的日子,对于浙报传媒人来说却是意义非同凡响,见证奇迹的时刻:浙报传媒借壳白猫成功上市,拔地而起。为什么要上市?在西方巨型媒介集团觊觎我国传媒市场、国内传统媒体面临巨大挑战的背景下,通过资本运作扩张规模、整合资源,发展壮大传媒产业,已成为当下传统媒体通向罗马的一条康庄大道。浙江日报报业集团要致力于建设全国一流的党报集团,在经济基因不占优势的情况下,选择上市融资无疑是其吸纳外来资本
September 29, 2011, an ordinary day, for the press in Zhejiang newspaper is extraordinary significance to witness the miracle of the moment: Zhejiang Press backdoor white cat successful listing, where they stand. Why should we go public? In the context of the huge media industry in China and the tremendous challenges facing the traditional media in China, Western mass media groups have expanded their scale, integrated resources and expanded their media businesses through capital operation. This has become a bright road to the present traditional media to lead to Rome. Zhejiang Daily Newspaper Group is committed to building a national first-class party newspaper group, in the case of economic gene is not dominant, the choice of listing financing is undoubtedly its absorption of foreign capital