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户外广告是一个城市政治文明、经济繁荣的视觉显现,除了其本身的商业价值外,还是一个城市个性化文化精神文明的体现。因而在新的时期下,构建户外广告与城市形象的和谐发展是令户外广告更加给力的先决条件。本文以城市户外广告为研究对象,挖掘其与城市形象之间的融合关系,并以此为基础探寻构建给力户外广告的方法。
Outdoor advertising is an urban visual civilization of political civilization, economic prosperity, in addition to its own commercial value, but also a manifestation of the city’s personalized cultural and spiritual civilization. Therefore, in the new period, it is a prerequisite for outdoor advertising to build a harmonious development of outdoor advertising and urban image. In this paper, urban outdoor advertising as the research object, mining and its fusion with the city image, and as a basis to explore the building of force to outdoor advertising method.