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表面上,无论是客户还是公关公司,对“新闻炒作”的态度,似乎都是反对的。“其实我们不希望炒作,我们只是……”每当品牌处于某种争议性处境时,客户和公关公司都会这样说道。事实上,无论是客户还是公关公司,都需要深谙炒作之道,因为身处“消费主义”的时代,客户不得不向“消费主义”屈服。同时,在大多数媒体都可能趋向于以媚俗来获得实际利益的现实下,公关公司难道就能幸免吗?答案自然是否定的。
On the surface, both clients and public relations firms seem to oppose the “news hype.” “In fact, we do not want to speculation, we just ... ...” Whenever the brand is in a controversial situation, customers and public relations firms will say so. In fact, both clients and public relations companies need to be well-versed in speculation because in an era of “consumerism”, customers have to give in to “consumerism.” At the same time, can the PR firm be spared under the reality that most of the media may tend to derive real benefits from kitsch? The answer is, of course, negative.