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非物质文化遗产对于传统文化生态的建构具有举足轻重的重要意义,但在现代视觉文化语境下,因无形可辨、无视觉符号可记忆而面临着视觉审美功能欠缺和传播功效退化的境地。本文试图通过动漫角色这一极具创造性的视觉符号,冲破常规,大胆探索将非物质文化遗产视觉转译生成、传播传承、跨界延展的可能性。
Non-material cultural heritage is of great importance to the construction of traditional cultural ecology. However, in the context of modern visual culture, intangible discernible and non-visual symbols can be memorized to face the defects of visual aesthetic function and the deteriorating of communication effectiveness. This article attempts to boldly explore the possibility of translating, translating, transmitting and translating the intangible cultural heritage into a visual form through the highly creative visual symbol of the cartoon character.