论文部分内容阅读
新媒体势力的异军突起,使得整个传媒行业进入了一个全新的时代,鉴于新媒体广阔的前景,以报纸、电视为代表的传统媒体纷纷转型,迈上数字化转型的道路。包括平面媒体、广电系统以及电信运营商等一批新势力的介入,使得新媒体市场的竞争显得异常激烈。在这场复杂的媒体竞争中,单抢匹马是不可能成为最后的赢家的。在现阶段,无论是传统媒体还是新兴媒体,一时之间,双方谁也吃不掉谁,因而唯有合作才能促使双方共同"做
The sudden emergence of the forces of new media has brought the entire media industry to a brand new era. In view of the broad prospects for new media, traditional media represented by newspapers and television have been transformed into the path of digital transformation. Including the print media, radio and television systems and telecommunications operators and a number of new forces involved, making the competition in the new media market is extremely fierce. In this complex media competition, single-horse race is unlikely to be the final winner. At this stage, no matter whether it is traditional media or emerging media, whoever can not afford to eat for a while can only promote cooperation between both parties