论文部分内容阅读
品牌联合策略在市场营销中得到越来越广泛的应用,成为企业推广品牌、增加品牌价值、拓展市场的利器。本文从品牌联合的概念出发,通过深入思考,对品牌联合的概念给出了自己的界定。文章重点探讨了品牌联合的运作流程,指出了品牌联合策略在当今市场活动中的运用原则操作方式,同时也指明了目前品牌联合的风险及相应的规避方法,以期发掘品牌联合策略在商业领域的更大价值。
The brand joint strategy has been more and more widely used in marketing and has become a powerful tool for companies to promote brands, increase brand value, and expand the market. This article starts from the concept of brand alliance, through deep thinking, gives its own definition of the concept of brand union. The article focuses on the operation process of brand alliances, and points out the principles of brand joint strategy in current market activities. It also indicates the current risk of joint branding and the corresponding methods of avoidance, with a view to exploring the brand joint strategy in the commercial field. More value.