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随着我国加入WTO以及“三医改革”的不断深入,医药市场的竞争更趋激烈。2002年对制药企业来说,是上世纪90年代以来形势最为严峻和困难的一年。上海通用药业股份有限公司面对这种局面,注重营销变革,迅速改变传统营销模式,调整策略,制定几项新的举措,去应对新形势下市场的变化,力
With China’s accession to the WTO and the continuous deepening of the “three-medicine reform”, the competition in the pharmaceutical market has become more intense. For pharmaceutical companies in 2002, it was the most difficult and difficult year since the 1990s. In response to this situation, Shanghai General Pharmaceutical Co., Ltd. focuses on marketing changes, rapidly changing traditional marketing models, adjusting strategies, and formulating new measures to respond to changes in the market under new circumstances.