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中国青年报2月22日报道,今年春节期间,南京的大卖场内“旺旺”大礼包特别好销。营业员说,这是因为“旺旺”集团的广告做得有创意。给孩子们留下印象最深的,是“旺旺”集团的电视广告《唐先生篇》:唐先生一家,最近两年没收到陈先生送的“旺旺”大礼包,因而个人事业和家庭生活从直线上升、旺上加旺,变成了直线下滑、倒霉透顶。为了改变家道中落的现状,唐先生10来岁的儿子,今年春节用省下的零用钱,买来了“旺旺”大礼包送给父亲,唐先生顿时泪流满面,跪倒在“旺旺”大礼包面前。这则广告,今年春节期间,全国各大电视台几乎同时滚动播出。“旺旺”的广告常常语带威胁地警告消费者:“过年了不吃旺旺,新的一年不会旺哦!”
China Youth Daily reported on February 22 that during the Spring Festival this year, the “Want Want” spree in Nanjing’s supermarkets was particularly popular. Salesperson said that this is because the “Want Want” group advertising creative. The most impressed children is the “Want Want” TV commercials, “Mr. Tang”: Mr. Tang, the last two years did not receive Mr. Chen sent the “Want Want” spree, which personal career and family life from a straight line Rising, Mong Wang, into a straight decline, unlucky. In order to change the status quo in the family, Mr. Tang, 10-year-old son, this year’s Spring Festival with pocket money saved, bought a “Want Want” spree to his father, Mr. Tang suddenly burst into tears, fell to his knees, In front of the spree. This ad, during the Spring Festival this year, the country’s major television stations rolling broadcast at almost the same time. Ads of “Want Want” often warn consumers in a language-wise manner: “If you want to celebrate the New Year, you will not want to eat anything but the new year will not be prosperous.”