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接过N-Gage手中的枪 从去年下半年开始.诺基亚就已深深感觉到手机价格持续走低以及三星、索爱等手机厂商市场强势竞争所带来的压力。寻求新的经济增长点.实现产品的战略转型成了诺基亚考虑的重点目标。正是在这个时候.“钱景”凸现的手机游戏市场让诺基亚看到了希望。去年10月份.全球第一款游戏手机诺基亚N—Gage同期上市。 N—Gage对于诺基亚来说,不仅仅是一场手机游戏,更像一场赌博。一种产品战略转型的标志.一个称霸无线通信市场的全新战略。
N-Gage took the gun in hand since the second half of last year, Nokia has deeply felt the continued decline in the price of mobile phones and Samsung, Sony Ericsson and other handset manufacturers strong competition in the market pressure. Seek new economic growth point.Production of strategic transformation has become the focus of Nokia’s consideration. It is at this time, “Money King” highlights the mobile gaming market Nokia has seen hope. Last year in October. The world’s first mobile phone Nokia N-Gage listed over the same period. N-Gage for Nokia, more than just a mobile game, more like a gamble. A Sign of Strategic Transformation of a Product A New Strategy to Overcome the Wireless Communication Market.