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市场是商品买卖的总和,是市场经济运行的载体。在市场上进行交换的商品,由于其价值的物质相当者——使用价值有其不同的特性,因此,我们可以按照一定的划分标准,对社会的总体市场进行细分。在市场调查的基础上,认真地进行市场细分,对企业选择目标市场,制定相应的目标市场策略及相应的商品包装策略,提高商品的市场竞争能力和市场占有率等都有着重要的意义。
Market is the sum of the sale of goods, the carrier of market economy. Commodities that are exchanged on the market can be subdivided into the general market of society in accordance with certain criteria of division because of their different characteristics of value in use value. On the basis of the market survey, it is of great significance to carefully carry out the market segmentation and select the target market for the enterprise, formulate the corresponding target market strategy and the corresponding commodity packaging strategy, and improve the market competitiveness and market share of the commodity.