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随着信息传播方式的变革,卡车广告已经不再拘泥于传统的报刊、广播、电视,新兴传播方式的出现大大丰富了卡车企业的广告选择余地。如何根据卡车的特点和车型偏重的诉求选择宣传途径,这就需要了解各种传播媒介的特点。我国经济正处于高速发展阶段,卡车作为一种重要的生产资料,其需求量大、市场份额增长快,销量逐年猛增。在竞争激烈的市场条件下,卡车也需要借助于广告宣传去吸引更多的消费者。各个卡车生产企业也在积极地开展市场营
With the change of information transmission mode, truck advertisements no longer rigidly adhere to the traditional newspapers, radio, television and emerging modes of communication, greatly enriching the advertising choices of truck enterprises. How to choose the propaganda route according to the characteristics of the truck and the emphasis on the vehicle type requires understanding of the characteristics of various media. China’s economy is in a phase of rapid development. As an important means of production, trucks have huge demand, rapidly growing market share and surging sales volume year by year. In a highly competitive market, trucks also need to be advertised to attract more consumers. Each truck manufacturer is also actively engaged in marketing