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依托广播媒介平台,定位细分受众群——移动人群,运用现代整合营销传播理念,整合传播资源,在激烈的媒介和产品市场竞争中,实现品牌突围,提高产品销售和品牌的附加价值,是构建媒介和广告客户的双赢模式。移动人群细分为:公车,商务车的工作人员,有一定经济实力的私家车的所有者,出租车里的乘客和司机,通勤车、公交车、地铁、城市轻轨里的上班族,随身收听广播的中老年、大中学生,城市务工的农民等。
Relying on the platform of broadcasting media, the Company aims to segment audience segments - to move people, to use modern integrated marketing communication concept, to integrate communication resources, to realize brand breakthrough and increase the added value of product sales and brand in the fierce media and product market competition Build a win-win model for media and advertisers. Moving population is subdivided into: buses, staff members of commercial vehicles, owners of private cars with certain economic strength, passengers and drivers in taxis, commuter cars, buses, subways and office workers in urban light railways Middle-aged and elderly students, middle and high school students, urban migrant workers and so on.