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近年来,深圳出版发行集团创造性地将书城打造成为新型复合式文化生活空间、精神文明建设重要载体和公共文化服务的重要阵地,成为推进全民阅读、涵养城市文明、引领社会风尚的主阵地和重要平台,确保了集团忠实履行国有文化企业的社会责任,实现经济效益和社会效益的统一。本文介绍了该集团在提升社会效益方面所做的探索,同时对出版发行企业提升社会效益进行了深入思考。
In recent years, Shenzhen Publishing Group has creatively transformed Bookstore into an important position for a new type of composite cultural living space and an important carrier in the building of spiritual civilization and a public cultural service. It has become an important front for promoting reading for all, conserving urban civilization and leading social trends. Platform to ensure that the Group faithfully fulfill the social responsibility of state-owned cultural enterprises and realize the unification of economic and social benefits. This article introduces the exploration of the group in improving social benefits, and ponders over the promotion of social benefits of publishing and publishing enterprises.