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站在消费者立场上进行设计的产品,才是符合消费者的消费认识、迎合消费者的审美观点、受消费者欢迎的产品。由此引申出来的感官上的独特美丽、客观上的科学便捷及适应环境保护趋势的包装设计理念,促使商家与设计方与时俱进,设计方向趋向人性化的设计。再者,中国优秀的传统文化为现代包装设计提供了丰富的形式,只有思考研究现代包装设计与中国传统文化合理相结合的方法,才能设计出具有现代性、区域性、文化性和个性特色的优秀作品,以达到文化的传承与发扬,并增加产品在国际市场上的辨识度与竞争力。
From the standpoint of consumers to design products that meet consumers’ consumer awareness, to meet the aesthetic point of view of consumers, welcomed by consumers of products. The resulting sense of the unique beauty of the objective and scientific and convenient packaging and environmental protection trends to adapt to the concept of packaging, prompting businesses and designers with the times, the design direction of human-oriented design. Furthermore, Chinese excellent traditional culture provides a rich form for modern packaging design. Only by studying the combination of modern packaging design and Chinese traditional cultural rationality can we design modern, regional, cultural and individual characteristics Outstanding works in order to achieve the cultural heritage and carry forward, and increase product recognition in the international market and competitiveness.