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总局适时提出的广告战略构想,契合了中国经济转型的总体战略要求。从某种意义上说,广告战略的提出是工商部门继往开来的重要转折,是在总结以往的基础上新的突破,是站在行业制高点上的新指引。近年来,我们浙江省工商系统在广告市场监管和促进浙江广告业发展方面作了一些探索,收到了一定的效果。一、架构广告市场科学高效监管机制没有一个有序、规范、公正、公平的广告市场秩序,发展无从谈起。由于多方面的因素,违法广告会继续存在,在某些区域、媒体,违法广告仍会时有发生。要想管住违法广告,就必须建
The strategic concept proposed by the SAFE in a timely manner is in line with the overall strategic requirements for China’s economic restructuring. In a sense, the ad strategy put forward is an important turning point of the business sector from the past to the present, a new breakthrough based on summing up the past and a new guideline for standing on the top of the industry. In recent years, we have made some explorations on the regulation of the advertising market and the promotion of the development of the advertising industry in Zhejiang Province, and have received some results. First, the structure of the advertising market Scientific and efficient regulatory mechanism does not have an orderly, standardized, fair and equitable advertising market order, the development of impossible. Due to many factors, illegal advertising will continue to exist, in some areas, the media, illegal advertising will still occur from time to time. To control illegal advertising, it must be built