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优秀的广告设计包含四大原则:自然原则、简单原则、具象原则和家常原则。自然原则分为几种,一种是以自然环境为背景,亲近自然、享受自然。还有一种与自然生活相结合,就是与生活中的物品或环境相结合,从而变现出自然。一个优秀的广告设计大多遵循不虚假,不做作,不会让人觉得呆板刻意,而是能使广告与大自然有机的结合在一起,做到这些是一个优秀的广告设计的前提。一个成功的广告设计还少不了优秀的文案来点题。许多成功的广告设计都拥有独特的广告词,通过简短而顺口的一句话点明主题,朗朗上口,让人们印象深刻,从而加深对品牌的认识,只有这样才能形成独具创意的广告。优秀的广告语可以使一个平淡无趣的广告增添许多乐趣,使整个画面灵动起来。想起曾经老师在教我们字体设计时讲过,一个字没有造得对不对,只有造得好不好。一个字如果让一个文盲去看都能理解它想表达的意思,让人感到自然贴切,那就是一个成功的字,这就和广告设计的理念是相同。就像“凹凸”两字,让人一下就明白其中的意义,忍不住会心一笑,非常自然。又例如“秋”字,“禾苗着火”就是秋,就像优秀的广告语一样,能够一语惊人,戳中核心。精选的优秀的艺术广告,总是会给我们带来一些启迪与美感,学而知之,而后创而由之才是我们选择这堂课的最大意义所在。
Excellent advertising design contains four principles: the principle of nature, simple principle, the principle of figurative and homely principles. There are several natural principles, one is based on the natural environment, close to nature and enjoy nature. There is also a combination with the natural life, that is, with the life of the goods or the environment combine to emerge from nature. Most of the best advertising design follow no false, not contrived, does not make people feel dull, but to make advertising and nature organically together, so that these are an excellent prerequisite for advertising design. A successful advertising design is also an excellent copywriter to the point. Many successful advertising designs have a unique ad that captures the theme with a short, straightforward sentence, catchy, and impressive to deepen the brand’s understanding of creative advertising. Excellent advertising slogan can make a plain boring ads add a lot of fun, so that the whole picture Smart. Remembered once the teacher taught us how to design the font, a word did not make the right, only made good or bad. If you let a person illiterate understand what it wants to say, people feel natural, it is a successful word, which is the same as the concept of advertising design. Like “bump ” word, people understand the meaning of which, could not help but smile, very natural. Another example is the word “Autumn”, “Seedling Fire” is the autumn, just as good as the slogan of advertising, to the amazing, poke the core. The selection of outstanding art ads, always give us some enlightenment and beauty, learn to know, but then created by our choice of this lesson is the biggest significance lies.