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中国电视广告的无序竞争,导致广告价格的混乱是不争的事实,规范电视广告市场,研究广告价格体系及其规律在今天有着格外重要的意义。本文试图从分析电视广告价格现象及形成因素角度,谈一点粗浅看法。一、电视广告价格的混乱及其后果由于我国各级电视台都是由政府投资设立,并非是市场经济的产物,其运行也基本按计划体制进行,没有建立起真正的成本核算体系,所以在电视广
It is an indisputable fact that disorderly competition of Chinese TV advertisements leads to the confusion of advertising prices. It is of extraordinary importance today to standardize the television advertising market and study the advertising price system and its laws. This article attempts to analyze the price of television advertising and the formation of factors from the point of view, a little superficial view. First, the TV commercial price chaos and its consequences As China’s TV stations at all levels are set up by the government investment is not a product of the market economy, and its operation is basically carried out according to the planning system, did not establish a real cost accounting system, so in television wide