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市场营销学是经济管理类专业实践性较强的一门基础必修课,该课程的学习效果对学生后续专业课程的学习有着重要的基础性作用。将市场营销学作为精品课来建设,目的在于提高教师的教学水平,提升学生的学习效果。本文将在熵理论的视角下对市场营销学精品课建设中的问题、建设的具体内容等进行论述。
Marketing is a practical compulsory course for economics and management majors. The learning effect of this course plays an important and fundamental role in the students’ subsequent professional courses. Marketing as a quality class to build, the purpose is to improve the teaching level of teachers and enhance students’ learning effectiveness. This article will elaborate on the problems in the construction of marketing excellent class, the specific content of construction under the perspective of entropy theory.