“三泰”老式胶鞋畅销的启示

• 作 者: 乔德芳
• 出 处: 苏南乡镇企业
• 发表日期: 1999年12期
• 关键词: 市场饱和 库存积压 四川省内江市 款式新颖 西南地区 城市消费者 主攻方向 中低档产品 名牌商品 四川日报

最近几年,鞋类市场持续走低,市场饱和,库存积压增多。但是,四川省内江市的三泰鞋服有限公司生产的农村人爱穿的老式胶鞋却独树一帜,非常畅销。现时,三泰不但已经在西南地区站稳了脚跟,而且通过边贸,三泰的产品还大批量地打入了缅甸、越南等国的市场,成为当地非常

In recent years, the footwear market has continued to decline, the market has become saturated, and the inventory has increased. However, the old-fashioned rubber shoes worn by rural people produced by Santai Shoes & Accessories Co., Ltd. in Neijiang City, Sichuan Province are unique and very popular. At present, Santai has not only established a foothold in the southwest region, but also through border trade, Santai’s products have also entered the markets of Burma, Vietnam and other countries in large quantities, becoming very local.