论文部分内容阅读
本文分析了南京零售业目前所处的外部竞争环境和本身存在的诸多问题,并从营销战略的高度规划零售商业总体发展思路,以期改善和提高管理水平,从而从根本上提高企业的竞争能力。
This article analyzes the current external competition environment and many problems existing in Nanjing retail industry, and plans the general development of retail business from the perspective of marketing strategy in order to improve and enhance the management level so as to fundamentally improve the competitiveness of enterprises.