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随着我国天然气行业的蓬勃发展,天然气价格的波动不仅影响居民的生活成本,还关乎社会的稳定和持续发展。作为天然气生产企业和营销企业,需要考虑天然气价格是否会影响其生产的天然气销量。在现今迅猛发展的市场经济,天然气企业在面对天然气价格上涨的背景下,需要通过改变企业自身的营销战略,来不断适应变化中的天然气销售市场,以最大程度地促进天然气销售量的提升。本文针对天然气价格不断上涨的背景条件下,从天然气销售方式方法和销售策略的角度,探索最佳的销售战略。
With the vigorous development of China’s natural gas industry, fluctuations in the price of natural gas not only affect the living cost of residents, but also the social stability and sustainable development. As a natural gas producer and marketer, there is a need to consider whether the price of natural gas will affect the volume of natural gas it produces. In today’s rapidly developing market economy, in the face of natural gas price increases, natural gas companies need to constantly adapt to the changing natural gas sales market by changing their own marketing strategies to maximize the sales volume of natural gas. In this paper, natural gas prices rising background, from the perspective of natural gas sales methods and marketing strategies to explore the best sales strategy.