论文部分内容阅读
本文论述了品牌管理对企业的影响,根据消费者对品牌的认识、了解和重视程度,给自己的品牌规定一定的市场地位,树立起产品在消费者心目中的特色和形象,以满足消费者的某种偏爱和需要。
This article discusses the impact of brand management on the enterprise. According to consumers’ cognition, understanding and importance of brand, it stipulates certain market position for their own brand and establishes the characteristics and image of products in the minds of consumers so as to satisfy consumers Some preference and need.