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广告目标通过“三大宝典”来推广滋源洗头水、打造“无硅油头皮护理”品牌理念,以传品牌、赢销量、得市场策略亮点王牌收视平台+优质剧场栏目+网络热点炒作+专业媒体升级创新点电视媒体高频次覆盖,聚焦优质资源;巧用网络热点,借势传播;细分专业媒体,品牌全面升级;线上线下联动,全方位打通传播渠道,占领品牌发展先机
Advertising goal Through the “Three Big Code” to promote the Ziyuan shampoo, to create “silicone oil scalp care ” brand concept, to pass the brand, to win sales, the market strategy highlights trump card viewing platform + high-quality theatrical columns + network Hot speculation + professional media upgrades innovation High-frequency coverage of television media, focusing on quality resources; clever use of network hot spots, the occasion of dissemination; subdivision professional media, a comprehensive brand upgrade; online and offline linkage, open up all channels of communication, occupy the brand Development opportunities