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从市场理论和市场竞争的实际来看,任何一个企业,其规模再大,产品品种、数量再多,质量再好,也不可能毫无遗漏地占领整个市场,更不可能满足所有消费者的需求。每个企业只能在不同时期内选择自己的目标市场范围,满足一部分消费者的需要。因此,企业在开发和销售产品时,要注重把握好市场地域差、时间差、消费差、层次差的特点,通过综合分析论证,作出市场开发的决策,努力使本企业的产品占领预定的目标市场。
From the point of view of market theory and market competition, any company, no matter how large its scale, product variety, quantity, and quality is no better, may not overwhelm the entire market, and it is impossible to satisfy all consumers. demand. Each company can only choose its own target market range in different periods to meet the needs of some consumers. Therefore, when companies develop and sell products, they must pay attention to the characteristics of poor market location, poor time, poor consumption, and poor levels. Through comprehensive analysis and demonstration, they make market development decisions and strive to make the company’s products occupy the intended target market. .