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本文在了解体育营销概念的基础上,提出了本土企业如何实现有效体育营销的方法和策略,希望能对我国企业运用体育营销塑造企业品牌,实现企业目标提供帮助。
On the basis of understanding the concept of sports marketing, this paper puts forward the methods and tactics of how to realize effective sports marketing in the local enterprises, hoping to help our country’s enterprises to use sports marketing to shape the corporate brand and achieve the goal of the enterprise.