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在三网融合的条件下,传播主仍然需要充分了解不同网络之间覆盖的匹配性和统一性,根据相应的传播内容,匹配相应的覆盖规模,做到有的放矢。在市场营销时代,传播是建立品牌形象、占领消费者心智的重要手段,众多商家已经越来越重视传播的力量。三网融合下的传播载体、网络,几乎给予了受众无处不在的传播覆盖,使得在覆盖的广度上被放大,这是相对传统网络覆盖的一种颠覆性改变,会大大增强受众对传播内容接受的便利性和参与性。在三网融合的覆盖环境下,做好传播规划,达成传播效果,同样需要考虑以下几点。
Under the condition of triple play, the communication master still needs to fully understand the consistency and consistency of the coverage among different networks, and match the corresponding coverage according to the corresponding communication content so as to achieve the goal. In the era of marketing, communication is an important means to establish the brand image and occupy consumers’ minds. Many businessmen have paid more and more attention to the power of communication. Triple play under the spread of the carrier, the network, giving almost universal coverage of the audience to spread in the breadth of coverage, which is a subversive change relative to the traditional network coverage, will greatly enhance the audience on the content of the dissemination Acceptable convenience and participation. Under the coverage of triple play, good planning of communication and achievement of communication effect also need to consider the following points.