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把互联网思维引入医院宣传和品牌传播及管理是新时代医院建设的需要。本文以首都医科大学附属北京佑安医院为例,就医院加强新媒体建设和用互联网思维构建公立医院宣传和品牌传播体系的做法进行总结,勾勒出医院建设的同时,在互联网思维上不断改变、加速、成长,从而优化服务,增加群众看病就医的获得感。
The Internet thinking into the hospital publicity and brand communication and management is the construction of a new era of hospital needs. Taking Beijing You’an Hospital Affiliated to Capital Medical University as an example, this article summarizes the practices of hospitals in strengthening new media construction and constructing public hospital publicity and brand communication system with Internet thinking. By sketching out the construction of hospitals and constantly changing in Internet thinking, Accelerate, grow, so as to optimize services and increase public access to medical treatment.