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冰雪旅游一种将冰雪气候旅游资源打造成为让游客能够体悟到冰雪文化中内涵的生态旅游方式,而体育旅游是指将体育资源融入旅游活动中从而满足人们相关消费需求的旅游产品。因此冰雪体育旅游也可以说是体育旅游的一种,人们在冰雪环境中融合自身所需的娱乐、锻炼或竞赛等体育活动。本文就将谈谈黑龙江省冰雪体育旅游的调查现状,并研究和提出相应的优化策略。
Snow and ice tourism, a kind of snow and ice climate tourism resources will be built to enable tourists to appreciate the meaning of ice and snow culture of eco-tourism, and sports tourism refers to the sports resources into tourism activities to meet people’s needs related to tourism products. Therefore, ice sports can also be said that sports tourism is a kind of sports, people in the snow and ice environment integration of their own entertainment, exercise or competition and other sports. This article will talk about the status quo of ice and snow sports tourism in Heilongjiang Province, and research and put forward the corresponding optimization strategy.