有促才有销——市场沟通的最后一推

• 作 者: 王菲
• 出 处: 市场观察
• 发表日期: 2004年期
• 关键词: 市场沟通 Esprit 买东西 终端渠道 促销费用 曼秀雷敦 索芙特 购买行动 需求条件 现有顾客

先来看一下促销对于一个只是具有一般购物欲的人的影响吧,为了准确真实,不好意思,只有以本人为例了。在一个没有任何特殊意义的下午,决定到附近的商场散散步,事先没有任何要买东西的想法。进去了之后,觉得应该买瓶指甲油,夏天到了吗,装点装点。看看Esprit,太贵,走到up to you 专柜,嗯,不错,29元,拿下,这时销售小姐适时的开口了:“您不再看看

Let's take a look at the impact of a promotion on a person who has only an ordinary shopping desire. In order to be accurate and realistic, I am sorry that I am only taking myself as an example. In an afternoon of no particular significance, I decided to take a walk to a nearby mall without prior ideas of buying something. Into the later, I think you should buy a bottle of nail polish, summer is over, decorate decorate. Look at Esprit, too expensive, go up to you counter, ah, yes, 29 yuan, won, when the sales lady timely opening: "You no longer look