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2008年6月20日,人民日报创刊60周年,胡锦涛总书记到人民日报社考察工作,并发表重要讲话。胡锦涛总书记的讲话思想深刻、内涵丰富,深入阐述了新闻宣传工作的重要地位,深刻分析了新闻宣传工作面临的形势和任务,明确提出要提高舆论引导力必须坚持“五个必须”。总书记的讲话是马克思主义新闻观在新的历史时期的充分体现,具有很强的政治性、思想性和指导性,是我们做好新闻宣传工作的强大思想武器和行动纲领。本文仅就媒体变革新趋势下如何坚持正确舆论导向,提高舆论引导能力,结合城市台的工作实际谈几点体会。一、当前媒体变革趋势与城市台的努力方向
On June 20, 2008, the 60th anniversary of the founding of People’s Daily started with the inspection of People’s Daily by General Secretary Hu Jintao and delivered an important speech. General Secretary Hu Jintao delivered a profound and profound connotation with profound connotations on the important position of press and propaganda work, profoundly analyzed the situation and tasks confronting news and propaganda work, and clearly pointed out that we must uphold “five musts” in order to raise the guiding force for public opinion. The general secretary’s speech is a full manifestation of Marxism news outlook in the new historical period. It has strong political, ideological and guiding functions and is a powerful ideological weapon and program of action for our work in public information. This article only on the new trend of media change, how to uphold the correct direction of public opinion, improve the ability of public opinion to guide, combined with the actual work of urban Taiwan to talk about some experience. First, the current trend of change in the media and urban Taiwan’s efforts