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报纸的广告经营,无法脱离媒体本质而独立运作,需要一个科学全面的战略意识和系统思考——所谓政策和策略是报纸发展的生命。
The newspaper’s advertising operation, which can not operate independently of the essence of the media, requires a scientific and comprehensive strategic awareness and systematic thinking - the so-called policies and tactics are the life of newspaper development.