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大单品做大了,并不意味着大单品真正成功了,安全了。统一老坛酸菜方便面2013年上半年利润下滑,以及康师傅公司整体利润下滑,不是证明了大单品模式的脆弱,反而是证明大单品模式的力量足够强大,并且已经强大到足以让两大方便面巨头不惜牺牲利润,而非要去争夺大单品垄断地位不可。那么,大单品成功之后,该怎么办?首先,抢占品类绝对第一。大单品做大了,并不是意味着大单品真正成功了。只有大单品成为品类的绝对
Large single product bigger, does not mean that a single product really successful, safe. Uniform Laotan sauerkraut instant noodles in the first half of 2013 profit decline, and the overall profit decline of Master Kong, not to prove the fragility of single-product model, but to prove that the power of large single-product model is strong enough, and has been strong enough to make the two big instant noodles Giants at the expense of profits, not to compete for monopoly monopoly status. So, after the success of large single product, how to do? First of all, to seize the category is absolutely the first. Large single product bigger, does not mean that a single product really successful. Only a single product as a category of absolute