互联网时代电视的价值、趋势和导向分析

• 作 者: 罗琦
• 机 构: 湖南大众传媒职业技术学院,
• 出 处: 中国报业
• 发表日期: 2012年18期
• 关键词: 互联网 信息传播速度 经济全球化 信息交流 电视节目 电视新闻 电视广告 广告投入 车载移动电视 有线电视

随着经济全球化和一体化的发展,互联网发挥着越来越重要的作用,信息交流和沟通愈加频繁和方便。互联网不仅加快了信息传播速度,而且也促进了电视的飞速变革。电视方便了大众生活,也丰富了大众生活。因此,发展电视是必须也是必要的。本文从在互联网的角度论述电视的价值、趋势及导向。

With the development of economic globalization and integration, the Internet plays an increasingly important role, and information exchange and communication are more frequent and convenient. The Internet has not only accelerated the speed of information dissemination, but also promoted the rapid change of television. Television has facilitated the public life, but also enriched the public life. Therefore, the development of television is necessary and necessary. This article discusses the value, trend and direction of television from the perspective of the Internet.