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关于创意近年来,新产品、新品牌、新生活不断涌现;新思路、新理论、新方法层出不穷。每天都有颠覆与崛起。广告业理所当然地担当了颠覆时期的急先锋。新媒介风起云涌,世界的门窗纷纷打开,Internet以前所未有的速度渗透大众的生活,资讯不再是少数派的专利。知识面前人人平等,改变命运却不仅仅是知识就能达到的了。竞争的环境催生输赢的概念,而输赢永远是相对而言的。这一本质已经向我们昭示了赢的法则——想赢,就得更进一步!
On the creative In recent years, new products, new brands, new life continue to emerge; new ideas, new theories, new methods emerge in an endless stream. Subversion and rise every day. The advertising industry took a vanguard of the subversive period for granted. New media are surging and doors and windows of the world are opened one after another. The Internet has infiltrated the public’s life at an unprecedented speed. Information is no longer a minority patent. Everyone is equal before knowledge, and changing destinies can be achieved more than just knowledge. Competitive environment gives birth to the concept of winning and losing, and winning or losing will always be relative. This essence has already shown us the principle of winning - to win, you have to go further!