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目前房地产渐渐在退烧了,兴建高星级酒店已经成为一个多数人看好的投资方向,国际品牌酒店纷纷抢滩中国市场。尤其是新建的城市综合体,普遍都配建有高档五星级酒店。高端酒店作为商务、商业的配套,已经成为众多开发商提升项目定位的一个选择,同时也是提升整体销售、租赁的一个筹码。酒店最重要的作用:首先是重要的政治、经济平台,通过它,可以完成一些“高难度”的工作,可以融资等等。一些国内较有名气的大型企业,都有自己的高星级酒店,通过这个最扯眼、最直观、最有说服力的窗口来展现本企业的品牌、形象、实力、企业文化。
At present, real estate is getting burned down gradually. The construction of high-star hotels has become a promising investment direction for most people. International brand hotels have successively grabbed the Chinese market. Especially the newly built urban complex, are generally equipped with high-end five-star hotel. High-end hotel as a business and commercial facilities, has become a lot of developers to enhance the positioning of the project an option, but also to enhance the overall sales, leasing a bargaining chip. The most important role of a hotel: First, it is an important political and economic platform through which you can complete some “difficult” jobs, raise funds, and more. Some well-known large-scale domestic enterprises, have their own high-star hotel, through this the most eye-opener, the most intuitive and most convincing window to show the company's brand, image, strength, corporate culture.