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电视节目已经成为了大众生活中必不可少的组成部分,怎样才能让观众选择一款电视栏目,对栏目的包装显得至关重要。通过对电视栏目包装技巧与策略的研究,我们发现电视栏目的包装是一项系统工作,需要运用到管理学、广告学、心理学和经济学等等各方面的知识,在策略的选择上要遵从目标定位清晰、电视节目内容丰富、观众定位准确并通过运用各种现代化的技术手段,特别注重对于视觉效果的运用,才能制作出一款较为精美的节目,才能够满足观众对于电视节目多样化、电视节目质量更高的需要。
TV shows have become an indispensable part of the public life. How can we let the audience choose a TV section? The packaging of the section is of crucial importance. Through the study of the packaging techniques and tactics of TV programs, we found that the packaging of TV programs is a systematic task that needs to be applied to the fields of management, advertising, psychology and economics, and so on. To comply with the target clear positioning, television programs rich in content, accurate positioning of the audience and through the use of various modern technology, with special emphasis on the use of visual effects in order to produce a more exquisite program to meet the audience for the diversification of television programs , The need for higher quality television programs.