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说起北新书局,不能不从北京大学新潮社讲起,因为两者之间在历史渊源上,有着前接后续的关系。这种继承关系表现在如下四个方面。其一,书局名称上的继承。北新书局的“北新”二字,是北京大学和新潮社各取首字后的缩写。这种取名,不是偶然的。显然,北新书局有意要打着新潮社的牌子,借用新潮社在学术界、文化界的号召力,借用新潮社以前所出书刊在读者中的影响力。
Speaking of the North Bookstore, can not but talk from the trendy society of Peking University, because between the two in the historical origins, there is a follow-up to the subsequent relationship. This inheritance is manifested in the following four aspects. First, the name of the bookstore succession. Beixin Bookstore, “North New” word, is the acronym for Peking University and Xinchao Tse each take the first letter. This name is not accidental. Obviously, Beixin Bookstore intends to name the brand of Xinchao Club, borrowing the appeal of Xintiandi in academia and culture, and borrowing the influence of the publications previously published by Xinchao Club in its readership.