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严格来说,艺术衍生品是以艺术为媒介,将艺术家原创的艺术精品经过再创作和再加工,转化为可供大众消费、收藏的艺术商品。但就中国目前的艺术品市场来看,艺术衍生品涵盖的范围不止于此,光是经营机构就遍地开花,甚至于很多行内人认为,艺术衍生品尚没有发展起来已经进入了瓶颈期。近日,《收藏投资导刊》记者调查发现,其实,艺术衍生品市场并没有想象中那么糟,虽然在单一的艺术街区,纯艺术衍生品不如普通小商品人气足,但是在一些实力雄厚的文创企业中艺术衍生品活跃度很高,由于资源丰富,可以说将艺术和商业融合得淋漓尽致。
Strictly speaking, art derivatives are art-based media, which will be re-created and reprocessed by artists’ original art products and transformed into art commodities that can be consumed and collected by the general public. However, as far as the current art market in China is concerned, the scope of art derivatives covers more than just this, and the management agencies bloom everywhere. Even many in-house people think that art derivatives have not yet developed and have entered a bottleneck period. Recently, “Collection Investment Guide” reporter found that, in fact, the art derivatives market is not as bad as imagined, although in a single art district, pure art derivatives popular enough ordinary commodity foot, but in some strong cultural and creative Art derivatives in the business activity is very high, due to rich resources, it can be said that art and commercial integration most vividly.