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引言:新媒体背景下,党报党刊走传统媒体和新兴媒体融合发展之路是发展的需要,也是生存的需要。从意识形态领域看,互联网已经成为舆论斗争的主战场,加快融合发展进程,占领舆论主阵地是党报党刊应该要坚守的职责。2014年被称为媒体融合元年。从传播方式看,互联网已经覆盖了我们生活的方方面面,中国互联网络信息中心发布的第35次《中国互联网络发展状况统计报告》显示,截至2014年12月,我国网民规模达6.49亿,互联网普及率为47.9%。从意识形态领域看,互联网成
Introduction: Under the background of new media, it is the need of development and the need of survival for the party newspapers and magazines to follow the road of integration and development of traditional media and emerging media. In the field of ideology, the Internet has become the main battlefield of public opinion struggle. Accelerating the process of integration and development and occupying the leading position of public opinion is the duty that party newspapers and periodicals should stick to. 2014 is known as the first year of media convergence. From the perspective of mode of transmission, the Internet has covered all aspects of our life. The 35th Statistical Report on the Internet Development in China released by China Internet Network Information Center shows that as of December 2014, the number of Internet users in China reached 649 million with the popularity of the Internet The rate is 47.9%. In the field of ideology, the Internet has become